Acceptable Use Policy
Rules that protect message recipients, customer organizations, Meta assets and the BelloSend service.
Last updated: August 9, 2026
1. Lawful and consent-based use
Use BelloSend only for lawful business communications. You must have a valid legal basis and any opt-in required before messaging a contact, retain evidence where required, and honor opt-outs promptly.
2. Meta platform requirements
- Follow the WhatsApp Business Messaging Policy, the Instagram Platform Policy, the Commerce Policy and applicable Meta developer terms.
- Use approved templates when required and do not misrepresent their purpose.
- Reply on Instagram only inside the window Meta allows, and do not use the service to start conversations with people who have not written to the business first.
- Moderate comments and mentions on your own posts only. Do not hide or delete comments to conceal a legal obligation, a safety warning or a consumer’s complaint where the law requires otherwise, and do not use automated engagement to inflate or suppress reach.
- Do not attempt to bypass quality controls, messaging limits, business verification, account or number restrictions or enforcement.
- Do not use unofficial routes, stolen credentials or assets you are not authorized to control.
3. Prohibited content and conduct
- Spam, purchased or scraped lists, deceptive promotions, impersonation or fraud.
- Illegal, threatening, exploitative, hateful or malicious content.
- Malware, phishing, credential theft or attempts to compromise recipients or systems.
- Unlawful sale or promotion of regulated goods, services or financial schemes.
- Harassment or repeated messaging after an opt-out or objection.
4. Platform and account security
Do not probe, scan, overload or interfere with BelloSend; bypass access controls; access another organization; reverse engineer protected service components; share accounts improperly; or expose credentials, tokens or private API keys.
5. Automation and AI
You remain responsible for automated and AI-assisted outputs, workflows and decisions. Test flows, provide a practical human hand-off for sensitive or failed interactions, and do not present automated output as professional legal, medical or financial advice without appropriate review.
6. Privacy and sensitive data
Collect only data needed for the stated business purpose. Do not send highly sensitive credentials or payment-card data through ordinary message fields. Apply appropriate access, retention and deletion controls to contacts, messages, recordings and exports.
7. Enforcement and reporting
BelloCloud may limit, suspend or terminate activity that violates this policy or creates material legal, security, deliverability or reputational risk. Serious or repeated violations may be reported to Meta or authorities where required.
Report abuse or suspected compromise to contact@bellosend.net and include the organization name, relevant number and timestamps without sending unnecessary message content.