Turn every WhatsApp and Instagram conversation into better service and growth.
Answer direct messages, Instagram comments and mentions from one team inbox, and bring approved WhatsApp campaigns, contacts, chatbot workflows, calling and live analytics into the same workspace.
Everything your team needs to work on WhatsApp and Instagram.
BelloSend joins daily customer service, structured outreach and automation without forcing your team to stitch together separate tools.
Shared team inbox
Handle WhatsApp and Instagram conversations together, assign contacts, use quick responses and keep customer context visible.
Instagram comments and mentions
See comments and mentions beside your direct messages and answer each one publicly under the post or privately in a DM.
Campaigns and templates
Manage Meta templates for compliant WhatsApp campaigns to opted-in contacts, and save Instagram templates — cards, buttons and post shares — for replies your team sends every day.
Chatbot and AI
Build chatbot workflows, keywords, AI-assisted contexts and human hand-off paths that answer on WhatsApp and Instagram, each channel with its own instructions.
Contacts and teams
Organize contacts with tags, create teams and control access with roles and granular permissions.
Flows and calling
Create interactive WhatsApp Flows and, when enabled by Meta, manage business calling, IVR and transfers.
Live analytics
Track messages, contacts, sessions, campaigns, agent performance and Meta account insights across both channels.
One conversation history. The right teammate. No lost context.
Give support and sales teams a shared place to answer WhatsApp and Instagram, while assignments, availability and permissions keep work organized.
- WhatsApp and Instagram direct messages in one queue
- Instagram comments and mentions answered in public under the post or privately in a DM
- Contact and message history in one view
- Teams, assignments and agent transfers
- Quick responses and custom actions
Move from approved template to measurable campaign.
Sync WhatsApp templates, segment opted-in contacts and monitor delivery without hiding the operational details your team needs. WhatsApp campaigns reach your opted-in contacts; Instagram campaigns reach the people who messaged you in the last 24 hours, because Instagram never lets a business start the conversation.
- Meta template management and synchronization
- CSV contact imports, tags and targeting
- Delivery, read and failure status visibility
- Saved Instagram templates — cards, buttons and post shares — for replies inside an open conversation
Automate repeatable work without trapping customers.
Use keywords, visual flows, AI contexts and external webhooks on both channels, then transfer the conversation to a person when it matters.
- Visual chatbot and WhatsApp Flow builders
- AI contexts and configurable providers, with separate instructions per channel
- Ice breakers and a persistent menu on your Instagram profile
- Human hand-off, queues and SLA workflows
From your number to a working team in three steps.
BelloSend supports Meta Embedded Signup and manual Cloud API configuration, depending on how your business manages its WhatsApp assets.
Connect your WhatsApp account
Choose eligible Coexistence or Direct Cloud API setup and connect the business assets authorized in Meta.
Prepare your workspace
Invite users, assign roles and teams, sync templates, organize contacts and configure your workflows.
Serve, automate and improve
Handle real conversations, launch compliant campaigns and use live operational data to improve.
Connect securely. Integrate on your terms.
Use official WhatsApp connectivity, scoped API keys and outbound webhooks while keeping each organization, credential and action properly controlled.
Official Meta APIs
Connect through Meta’s WhatsApp Business Platform and Instagram Messaging API, without unofficial routes.
APIs and outbound webhooks
Create scoped API keys and signed event destinations that cover WhatsApp and Instagram, to connect BelloSend with approved business systems.
Protected integration secrets
Access tokens and app secrets are encrypted at rest when stored by the configured production service.
Organization isolation
Accounts, contacts, messages and settings are scoped to the active organization.
Roles and permissions
Use Admin, Manager, Agent or custom roles to grant only the access each person needs.
Audit history
Review changes to key resources and understand who changed operational settings.
Answer from anywhere, on Android.
The same inbox, the same organizations, the same permissions — built as a real Android app rather than a website in a frame. Available now for Android; iOS is coming.
Android 7.0 or newer · free with your BelloSend account · updates itself
A native experience
Swipe, search, record a voice note, send a picture from the camera — at the speed the phone moves, offline-tolerant, with your chats where you left them.
Notifications that arrive
A new customer message rings the phone even when BelloSend is closed, with the message in the shade and a tap straight into that conversation.
Calls, made simple
Take a WhatsApp call on a locked phone the way any call arrives, and place one from a conversation in a tap — speaker, mute and transfer included.
What teams say after switching.
Support leads, campaign managers and admins on what changed day to day.
We had four people answering from one phone and it was a mess. Now I can see who is on what, and the notes stay with the chat when someone hands it over.
Honestly I expected to fight with the setup. First campaign went out in about twenty minutes and I could finally see who actually read it.
Adding an agent takes two minutes and I choose exactly what they can open. That was my main worry before we moved everything over.
One price, everything included
Every plan carries the whole product. What changes is how much of it you need — how many people, numbers and contacts.
Billed monthly or yearly. Change or stop whenever you like.
Questions about BelloSend and the WhatsApp Business API
What is BelloSend?
BelloSend is a shared team inbox and CRM for WhatsApp and Instagram, built on Meta’s official APIs. Your team answers WhatsApp messages, Instagram direct messages and comments in one place, with contacts, templates, campaigns, chatbot and AI, calling and analytics in the same workspace. It is operated by BelloCloud LLC.
What is the difference between the WhatsApp Business app and the WhatsApp Business API?
The WhatsApp Business app is a free phone app, made for one person on one phone and a few linked devices. The WhatsApp Business API (Meta’s WhatsApp Business Platform) connects your number to software such as BelloSend, so a whole team can answer from the same number, with automation, approved templates, campaigns and integrations. On the API, Meta charges its own fees for template messages.
Can I keep my number and still use the WhatsApp Business app?
Yes, you connect your existing number. If Meta makes it eligible for Coexistence, you keep using the WhatsApp Business app on your phone while the same number works in BelloSend. With a direct Cloud API setup, the number works through BelloSend only and the app is disconnected for it. Meta decides eligibility during setup.
Is BelloSend the official WhatsApp API? Can my number get banned?
BelloSend connects only through Meta’s official WhatsApp Business Platform (Cloud API) and Instagram Messaging API, and BelloCloud LLC is verified by Meta as a Tech Provider. That avoids the risks of unofficial WhatsApp tools. Meta can still limit or block any number that breaks its policies, for example by messaging people who did not agree to it.
How much does BelloSend cost, and what does each plan include?
There are three plans, Growth, Pro and Max, billed monthly or yearly (yearly costs less), with prices shown in your local currency on the pricing section. Growth includes the shared inbox for WhatsApp and Instagram, contacts and tags, and message templates. Pro adds Instagram templates, Instagram comment and mention replies, WhatsApp calling, user roles, and the chatbot and AI. Max adds the API and webhooks, WhatsApp campaigns and Instagram campaigns.
What are the limits of each plan?
Growth: 2 team members, 2 WhatsApp numbers, 2 Instagram channels and 1 connected app. Pro: 4 team members, 4 WhatsApp numbers, 4 Instagram channels and 3 connected apps. Max: 10 team members, 14 WhatsApp numbers, 14 Instagram channels and unlimited connected apps. Contacts are unlimited on every plan.
Does BelloSend charge per message?
No. You pay BelloSend one plan price, with no fee per message or per contact. Meta bills its own WhatsApp fees directly, per delivered template message, by category and country. You can estimate them with the free WhatsApp pricing calculator on this site.
Is support free, and how fast do you answer?
Yes, support is free on every plan, and we respond within 24 hours, in English, French or Arabic. Pro and Max get priority support. Reach us from the Support page in the app, on WhatsApp at +1 505 528 3844 or at contact@bellosend.net.
Is there a free trial or a money-back guarantee? Can I cancel anytime?
Instead of a free trial, your first payment is covered by a 14-day money-back guarantee: ask within 14 days and we refund it in full, no reason needed. You can cancel anytime by writing to contact@bellosend.net; you keep access until the end of the period already paid and are not charged again.
How do I get started, and do you help with setup?
Book a call or send us a message on WhatsApp, and BelloCloud creates your workspace and helps you through onboarding. You connect your number with Meta’s Embedded Signup or a manual Cloud API setup, then invite your team, sync your templates and import your contacts from a CSV file.
Can several agents use the same WhatsApp number?
Yes. Your whole team works from the same number in a shared inbox, in the browser or the Android app. You assign conversations to agents or teams, transfer them and leave internal notes. The number of team members depends on your plan.
Can I control user roles and permissions?
Yes, you can change and control them at any time. Every plan has the built-in Admin, Manager and Agent roles. From the Pro plan you can also create custom roles and choose exactly what each person can see and do.
Can I see what my team does in BelloSend?
Yes. The audit history records who created, changed or deleted key records and settings, who signed in and out, and which screens they opened, with the time and the browser or app used. Agent analytics show each agent’s first response time, resolution time, messages sent, transfers handled and break time.
What are quick replies?
Quick replies are saved messages your team sends in one click instead of typing them again. Each one can hold text with placeholders for the contact’s name and phone number, attachments (images, audio, video, PDFs and documents) and buttons, and can have a shortcut you find by typing / and a category. Separate text-only quick replies answer Instagram comments.
What does the AI chatbot do?
The chatbot answers customers on WhatsApp and Instagram with keyword rules, visual flows and AI, and each channel can have its own instructions. If you allow it, the AI can use your saved replies, templates and product catalogue in its answers. It runs on the AI provider you configure (OpenAI, Anthropic, Google or DeepSeek) and is included in Pro and Max.
Can I control or stop the AI?
Yes. You turn the chatbot and AI replies on or off for each number or channel, and pause the chatbot in any conversation to hand it to an agent with the full history, then resume it later. With AI suggestions, the AI only drafts a reply above the message box for an agent to edit and send; nothing is sent on its own, and suggestions are switched on per conversation.
Can I request a feature?
Yes, feature requests are possible. Send yours on WhatsApp at +1 505 528 3844 or by email to contact@bellosend.net, with a short description of what you need.
Can I make and receive WhatsApp calls?
Yes, when Meta enables calling on your number. You answer and place WhatsApp calls in the web app and in the Android app, even on a locked phone, with mute, speaker and transfer. Calling is included in Pro and Max.
Can I send bulk or broadcast messages?
Yes, on the Max plan. WhatsApp campaigns send Meta-approved templates to contacts who opted in, and show delivery, read and failure status. Instagram campaigns reach only people who wrote to you in the last 24 hours, because Instagram does not let a business start a conversation. Your business remains responsible for consent and opt-outs.
What can I do on Instagram?
You answer Instagram direct messages in the same inbox as WhatsApp, and from Pro you also reply to comments and mentions, publicly under the post or privately in a DM, and use Instagram templates. You can set ice breakers and a persistent menu on your profile. Instagram only lets a business reply to people who wrote first; cold messages are not possible.
How do WhatsApp message templates and approval work?
You create templates in BelloSend and submit them to Meta, or sync the ones you already have. Meta reviews and approves each template, and BelloSend shows its status. You need an approved template to message a customer outside the 24-hour window after their last message.
Do you offer an API for developers?
Yes, on the Max plan. You get scoped API keys and signed outbound webhooks covering WhatsApp and Instagram events, on top of Meta’s official APIs, with an API reference in the app. Use them to connect your store, CRM or Zapier, Make and n8n.
Is there a mobile app?
Yes. The BelloSend Android app (Android 7.0 or newer) is free with your account, with the same inbox, push notifications and WhatsApp calls. iOS is coming soon.
Is my data secure?
BelloSend uses HTTPS, keeps each organization’s accounts, contacts and messages separate, and encrypts access tokens and app secrets at rest. Roles and the audit history control and record who does what. Our Privacy Policy explains how we handle your data.
Can BelloSend get me the WhatsApp green tick?
No one can guarantee it. The green tick (Official Business Account) is granted only by Meta, which decides on its own criteria. You can request it from Meta once your number is connected.
Which languages are the website and the app available in?
This website is available in 29 languages, with prices in your local currency, US dollars or euros. The app is available in English, French, Arabic and Spanish.
Bring your WhatsApp and Instagram operations into one clear workspace.
Give your team the conversations, automation and controls they need without adding another disconnected process.